If you’ve been using SEO for so long and you noticed that there are no improvements in your online visibility, then you’re doing it wrong. Here are smart DIY tips to increase organic traffic on your website.
Honestly, most people who run websites have little to no knowledge about SEO. If your purpose in creating a website is to establish an online presence for your business, it is important to know the basics of search engine optimization.
What is SEO?
SEO is the acronym for Search Engine Optimization. It is one of the most popular digital marketing tools nowadays. An effective SEO technique supports increasing the quality and quantity of website traffic. Thus, it boosts your company’s online visibility and market presence.
There are different ways to increase website traffic. One is by paying third parties to advertise your website. This SEO tactic shows positive results, however, you have to allocate more capital to advertise your business.
On the other hand, creating effective content is highly suggested for new and small businesses. Organic traffic is the term used to identify search results obtained not through advertising but manual searches. Hence, high organic traffic indicates the website has the quality and your SEO tactics are effective.
How to Increase Organic Traffic?
There are various ways to increase organic traffic. Below is your blueprint for business success by boosting online visibility through SEO.
#1 Know What the Customers Search For
Learn the keywords your customers tend to search for online. These could be a set of words and phrases related to your business, for example, ‘an affordable hotel near me’ or ‘local restaurants near me.’ You can create these keywords, or look for an SEO tool that generates commonly searched keywords.
#2 Optimize Your Website Using Keywords
Once you’ve got a list of keywords, the next step is to use these keywords on your website content. When you include the words and phrases in your blog articles and posts, your website will appear on the search engine results.
#3 Make Creative and Engaging Contents
When creating content for your website, make sure to write informative and engaging articles. Take note that your page viewers will visit the contents and read blog articles on your website before engaging with you. The primary purpose of these contents is to grab the attention of your potential customers. Thus, make sure to create effective contents that speak about your brand.
#4 Make Your Website User-Friendly and Accessible
Customers disdain complicated websites. Your website should be simple, clean, and user-friendly. It must create a positive experience for customers to ensure these individuals will come back to your website.
#5 Optimize Website
Also, it is significant to point out the bots have a huge impact on optimizing search engine results. To assure that your website is on the top searches, follow these tips:
- Prioritize your website’s loading speed to improve search results.
- Make sure your website is accessible through computers and mobile devices.
- Create a sitemap.
- Install an SSL certificate for security.
- Link relevant posts and pages on your website internally.
SEO tools such as sitemap and other plugins are obtained through third-party sources. On the other hand, some SEO service providers already include them in their services. You can understand more of it through reliable online sources and assistance from professionals.